THE CARMELLA D'ORO WOMAN
We see our customer as the mature woman who understands and enjoys her own
individual sense of style. She does not necessarily follow trends but appreciated
having clothing choices that reflect interesting style, flattering colors and
fit, as well as fine craftsmanship and attention to detail. High quality fabrics
complete her sense of comfort and well being. Clothing, for this woman, is about
honoring her true sense of herself, in her own way.
Our customer enjoys family life as well as a life after children and is involved
in her own work, be that a career or volunteer work. She is an asset to her
community in a variety of ways.
Our customer is creative, fun-loving and has a distinct zest for life. Age is not
an issue—for her it is a matter of a youthful spirit. She travels when
she can, has a network of friends and enjoys having put effort into her life
and that of family and community. She is now reaping the rewards that she deserves.
She enjoys putting her own “look” together creatively, is not brand-oriented
and chooses clothing items that enhance and accentuate her own personal flair.
Our customer puts well being high on her list of priorities, works at staying
physically fit and is likely to have a diet and exercise program in place. She
avails herself of many products that enhance her self presentation.
